Welcome!

This is a space for my thoughts on product, growth, and the general machinations of life and work. Sometimes, it’s tactical. Sometimes, it’s existential. Often, it’s just me figuring things out in real-time.

Who Am I?

I’m Aparna, a professional thumb twiddler (which is just a fancy way of saying I build things, think about strategy, and occasionally watch things unfold). I’ve spent over a decade launching and scaling products and navigating the ever-evolving world of tech.

What You’ll Find Here

• Product, growth, and insights – No fluff, just what actually works.

• The human side of work – Burnout, reinvention, and making career moves that feel right.

• Deep dives and sharp takes – Whether it’s trends, frameworks, or my latest rabbit hole for the week.

• A little bit of everything else – Because sometimes, the best ideas come from unexpected places.

Why Subscribe?

If you’re a PM, founder, operator, or just someone who enjoys practical insights or getting into the weeds of things, stick around for a mix of strategy, career wisdom, and the occasional rant.

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